As we officially close the chapter on Bright by Text and embrace our future as Lantern, we want to take a moment to reflect, celebrate, and most importantly—to say thank you.
Our rebrand wasn’t just a name change. It was a powerful evolution of our mission: to light the way for families, providing a bright beginning for every child to realize their full potential. We are committed to supporting families with trusted information and connections to their community. Because kids don’t come with instructions, Lantern helps parents and caregivers make the most of everyday interactions from pregnancy through preteen.
Thirty Years Bright – A Virtual Celebration to Remember
To kick off this exciting new era, we hosted our virtual 30th anniversary, Thirty Years Bright. And wow, what a turnout! More than 2,500 people signed up, and over 250 joined us live to celebrate this milestone moment with us. From heartwarming stories read by the authors themselves to fun prize giveaways and the big reveal of our new brand, the event was filled with connection, inspiration and joy.
It reminded us of the strength of our community—and the incredible work we’ve all done together to get here.
Thank You to Our Partners and Families
This rebrand wouldn’t have been possible without the input, support and feedback from our trusted partners, dedicated team and the amazing families we serve every day. You helped shape the new identity of Lantern, and we’re proud to carry forward a brand that truly reflects the warmth, guidance and inclusivity that our community embodies.
What’s Next?
With Lantern officially launched, we’re just getting started. We’re expanding our reach and programs, enhancing our technology, deepening our content and forging new partnerships to deliver even more personalized, practical support to caregivers across the country.
We’re honored to continue this journey with you, and we can’t wait to share what’s ahead.
Together, we’ll keep lighting the path—one message, one milestone and one moment at a time.
With gratitude,
The Lantern team